Hey there,

I've got some exciting news to share with you!

In between hiking the Madeiran mountains and chilling on black sand beaches... 😎

...I’ve also made an important decision.

From now on, my business will focus on the area where I can make the biggest impact – helping coaches and experts get visible online and create clients on autopilot.

Why this pivot?

Well, I’ve realized that many amazing coaches struggle with the same issues:

1. They’re passionate about their work but overwhelmed by the technicalities of SEO.
2. They’re creating blog content, but it’s not bringing in qualified leads.
3. They’re spending way too much time on social media, with inconsistent results.

Sound familiar?

Here’s the thing: I’ve been there.

When I launched my first professional blog back in the dark ages of 2013, I made the huge mistake of ignoring SEO (I didn’t even know it existed!).

Instead, I spent every day on social media (Twitter, mainly), actively sharing my blog post links and engaging with people.

Although this brought some limited success, it was pretty exhausting.

I eventually burned out and quit.

But a few years later, I discovered the power of SEO-driven authority content.

And that was a total game-changer for me.

The new journey all started when I built a website to help people relocate to Europe. I wrote authority blog content targeting hyper-specific keywords around relocation and immigration pain points.

This content drove hundreds of conversions each worth five-figures in potential revenue.

And my blog posts were the crucial first step in convincing readers to make investment decisions reaching well into the six figures.

Results like that call for authority and a solid understanding of reader pain points.

Now, I want to help coaches achieve the same kind of results.

That’s why I’m thrilled to announce my upcoming live workshop:

"The Authority-Driven Content Engine: A Counter-Intuitive Approach to Attracting Qualified Coaching Leads"

This isn't your typical SEO workshop. Over two intensive 1.5-hour sessions, we'll challenge conventional wisdom and dive deep into:

1. Why most businesses struggle with SEO content (and how to avoid their mistakes)
2. The myths holding you back from SEO success
3. The Content Authority System Framework - a strategic approach to creating content that attracts qualified leads on autopilot
4. How to create one strategic, authority-building piece of content that outperforms dozens of unfocused articles
5. The "Qualified Lead Magnet" Insight - shifting your focus from lead volume to lead efficiency

By the end of our time together, you'll have a fresh perspective on building authority online and attracting qualified leads through SEO content.

You'll understand why the common advice of "just blog more" is keeping you from scaling.

And you'll glimpse the power of aligning your content with your ideal client's pain points.

This workshop is designed to give you valuable insights you can start implementing right away, while also showing you the depth of what's possible with a full Content Authority System.

I’m putting the finishing touches on this workshop and it will launch soon.

If you want to be one of the first to know when it’s available, just reply to this email with “Content Authority” and I’ll add you to the priority list.

Here’s to your client creation success,

Samantha

P.S. Remember, it's not about creating endless content. It's about creating the right content that attracts qualified leads already primed to become your clients. That's exactly what this workshop will help you understand. Don't miss out!