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Hello from warm but cloudy Lisbon. π I'm back in the big city for a few weeks. This week's newsletter is coming to you from my brand new garden workspace. What do you think? Look at all that greenery! Moving my work out of my main living zone has really done wonders for my focus and productivity. π So I'm guessing you've heard the recent news about Google's leaked search documentation. Do you know what really stood out for me amid all that? The importance of building an authentic 'brand'. One that goes beyond search traffic. I've been saying this for a while. Brands really do matter. My main blog not only survived the algorithm updates, but has continued to grow and grow. Why? Its foundation is a strong brand, built with the bricks of authority content. I've learned how to take a single idea that's relevant for my audience, write and optimize a blog post around it, then reshape that same idea for multiple platforms. As a result, I can build my 'brand universe' across the internet. βOn LinkedIn βOn YouTube (still small, feel free to subscribe and help me grow π) On this email list. And on my blog too. It's the best way to protect yourself from the unpredictable whims of any one platform. The first step is learning how to create authority content. In my latest guide, hot off the press today, I walk you through my 11-step process for creating authority content that not only ranks, but also builds your expert brand online. βCheck it out right hereβUntil next time, Samantha P.S. What do you think of the new guide? Hit 'reply' and let me know! Want to work with me? Here's how:
Affiliate disclaimer: These emails sometimes include affiliate links to products and services I think you'd enjoy. Thanks in advance if you choose to buy anything through my links β I appreciate you! π |
Traffic Mastery Insider β by Samantha North
samanthanorth.com
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