Greetings from my local neighbourhood coffee shop in Lisbon. It's been several weeks since I last wrote to you. I've been busy building something new and exciting. But first, let me share a little secret with you. I had absolutely no clue what I was doing when I first launched a blog to promote Digital รmigrรฉ (my relocation consulting biz). All I knew was: I had a valuable journey to share with the world. So I wrote about it. A new blog post every week. Hours spent agonising over style,...
4 months agoย โขย 1 min read
Hey there, I've got some exciting news to share with you! In between hiking the Madeiran mountains and chilling on black sand beaches... ๐ Praia Formosa, Madeira Island ...Iโve also made an important decision. From now on, my business will focus on the area where I can make the biggest impact โ helping coaches and experts get visible online and create clients on autopilot. Why this pivot? Well, Iโve realized that many amazing coaches struggle with the same issues: Theyโre passionate about...
5 months agoย โขย 2 min read
Hello and greetings from Madeira Island in the height of summer. ๐ Here's a glorious snap from my latest weekend hike. Sao Jorge, Madeira Today, I want to share with you one of the most important lessons I've ever learned on my blogging journey. It all started on the exciting day when one of my blogs got accepted into Mediavine. For those of you who don't know it, Mediavine is one of the premium display ad providers in the blogosphere. Think Google ads, but better. They have pretty rigorous...
5 months agoย โขย 3 min read
Hello from Lisbon! (it's 31ยบC and I'm melting ๐ซ ) Things have been super busy since I last wrote to you. I've been supervising my first ever home renovation project โ installing a soundproof ceiling to tackle upstairs neighbor noise (one of my pet hates). I can't wait to enjoy a more peaceful environment at home from now on. Time to rip up and recreate my ceiling ๐ In other news, I've been thinking a lot about how to extract every last bit of revenue from a blog post. We put so much effort...
6 months agoย โขย 2 min read
It happened again, didn't it? You sat down to write, but ended up staring at a blank screen, lost for words. That used to happen to me all the time. 10 years ago, when I first started blogging, I published new posts only once a month or so. Why didn't I publish more often? I just had no idea what to write about. I preferred to "wait for inspiration to strike." And, more often than not, it was a long time coming. Now, that mindset might be okay if you're a hobby writer. But it's no good for...
6 months agoย โขย 2 min read
Hello from warm but cloudy Lisbon. ๐ I'm back in the big city for a few weeks. This week's newsletter is coming to you from my brand new garden workspace. What do you think? Look at all that greenery! Moving my work out of my main living zone has really done wonders for my focus and productivity. ๐ So I'm guessing you've heard the recent news about Google's leaked search documentation. Do you know what really stood out for me amid all that? The importance of building an authentic 'brand'. One...
7 months agoย โขย 1 min read
Hello from sunny Madeira! ๐ Itโs been a productive couple of weeks for me. I'm gearing up to shift to Lisbon and stay there for a month or so. While there, I'll sit my Portuguese language exam for citizenship. The prospect is a bit nerve-wracking (it's not an easy exam) but I've been studying every day. Hopefully all that hard work will pay off. Wish me luck! And more importantly.... I also got super productive with my blog and published a bunch of brand-new content. These posts are already...
7 months agoย โขย 1 min read
When was the last time you felt compelled to do something at the last minute, even if it scared you? For me, it was yesterday. I'd signed up for the Madeira marketing meetup that evening. Lots of marketers living on the island, all coming together to network and discuss the latest trends. There were two presentations already scheduled, but they wanted three more. Normally, I'd just sit in the audience and listen. But this time was different. I decided to submit a talk. At the last minute,...
7 months agoย โขย 1 min read
The US rollout of Google's 'AI Overviews' search feature has left many SEOs and bloggers wondering if it's finally time to give up. We're living through yet another of those "SEO is dead" moments. Sigh.๐ AI Overviews is the new name for Google's search generative experience (SGE). Here, it uses AI to surface content directly in the search results instead of links to websites. Basically, Google is taking content from your blog and using it to answer search queries. But without sending you any...
7 months agoย โขย 2 min read